So here’s a few questions you probably ask yourself more often than you want. How do I make my business more attractive? How do I make my sales staff more interesting to clients? How do I make advertising and marketing pitches sing? Sound familiar? They’re pretty fundamental, everyday questions. They shouldn’t be. You’ve probably tried […]
Demons, holy wars, sex, blood and gore, torture and fire, sacred bones, con artists — there’s nothing like a good walk on the wild side to highlight the fevers so closely tied to religion. And there’s no better place to find all of these charming elements of faith than the Camino de Santiago, the famed pilgrim foot-slog […]
This could be a reveal. How’s that profile of yours going? I don’t mean to get too personal but do you think it’s still cutting it? Lots of competition out there, you need to be at the top of your game. And you know the old story … first impressions matter. So, again, how’s that […]
Blogs and building relations are critical to sales — first-time sales and ongoing sales alike. We all like to deal with brands, with companies, that are familiar. Names that we know and feel comfortable with. But how does a business help grow that familiarity, that confidence, that comfort factor? In many ways, truth be known. […]
How often do you hear that you need to engage more with your clients? Be nice to have a dollar for each time you did. Be even nicer, better for your business, if you could actually engage more often. And a bit more easily, too. But you know the story, finding time is tough. Your […]
Content: (noun) substantive information or creative material. Sounds flash, eh? Just whip up a bit of content for your website. Bit of impressive banter, a few buzzwords, bit of the old vocabulary. Yep, shouldn’t be too hard to get something substantive and creative. That ought to rope in a few new clients. It’s just words. […]
Welcome to 2017. Hope it’s a beaut for you and yours. Always a curious thing how the New Year’s so full of good intentions. Never any shortage, it seems, of resolutions, ambitions and promises as the calendar ticks over to mark another 365-day orbit around the Sun. After the turmoil of 2016, expectations of something […]
Christmas, for some people, is a bit like nostalgia — it’s not what it used to be. If you’re not surrounded by kids, especially young kids, it can be a little empty. It’s not hard for some people to find Christmas too commercial. After all, it’s been going on for a couple of months now. […]
