This could be a reveal. How’s that profile of yours going?

I don’t mean to get too personal but do you think it’s still cutting it?

Lots of competition out there, you need to be at the top of your game. And you know the old story … first impressions matter.

So, again, how’s that profile of yours going?

Is it showing you as the professional only and not your personality?

Not every client is going to connect with a mega-driven, ultra-focussed, uber-confident superhuman.

Many would be just as comfortable with someone they can relate to, and who they believe has their best interests at heart.

Maybe a lot more comfortable.

Is your more human side something your current profile reflects? Does it show anything of your other interests? What you do outside of work? Things where you might find a natural common ground with your clients?

It might be sport, a theatre group, a wine-tasting club, or arts and crafts of some sort. Maybe you’re a charity volunteer, maybe a bellringer at the local church. Perhaps, like this scribe, you double up as a musician.

Does your profile reveal some of the other you? You know it might just help you engage more effectively with your clients if it did.

Like I said, I don’t mean to get too personal but it might be time to talk to a writer. One who can convey all your attributes to your clients.