Blogs and building relations are critical to sales — first-time sales and ongoing sales alike.

We all like to deal with brands, with companies, that are familiar. Names that we know and feel comfortable with.

But how does a business help grow that familiarity, that confidence, that comfort factor?

In many ways, truth be known. But one very special way is with blogs.

Why blogs?

Well, for one, because a blog doesn’t have to try to sell something.

A blog can be like a chat with a girlfriend over a coffee, with a mate at the footy. What you’d call a water-cooler conversation. It’s not the hard sell. It’s not selling anything, actually. Except goodwill.

The blog idea is simple. Talk about something interesting, maybe something topical.

Talk in a way that shows your personality. Engage your blog’s reader to show you value them beyond just the money they might mean to your business.

In many countries, business is all about relationships and friendships.

Friendships are important because they grow and depend on trust. But friendship depends on talking with one another.

You can do that talking with a blog. It’s easy. Invite your clients to talk, listen to what they have to say. Talk to each other. Communicate. Become familiar with one another. Listen to the feedback and learn.

Blogs are a great investment in your business’ most valuable asset, its people. They could work wonders for your business.

Get ahead of the game. Get blogging.

PS: What do you think of this blog post? Email me @ info@noelmurphy.com.au.